Natural relevance to the surrounding copy also signals that the backlink has been earned, not purchased. Contextual relevance signals to search engines that the destination page offers information the reader’s interested in. Contextually RelevantĪ quality backlink makes sense within the context of the rest of the page. While a page length of 500 words is the recommended minimum for content length on an external page for backlinking purposes, you should aim to have 800 to 4,000 words on your own pages that you’re optimizing for search engines. In comparison, spammy sites have thin (not valuable) content or content that’s been scraped from other websites. Having at least this much on-page content suggests to search bots that there’s enough on the page to provide useful information to a reader. Based on experience, I recommend backlinks come from pages with at least 500 words of content. Page content length is the number of words on a page that a search engine can crawl. When I mention PageRank, I’m referring to a concept, not an absolute metric. Google still applies PageRank to its overall evaluation of where to place a page in search results. Unfortunately, that transparency encouraged nefarious attempts to manipulate the metric, so Google responded by removing public-facing ranking metrics. There was a time when PageRank scores were available for all the world to see. The algorithm assumes that pages that demonstrate more expertise are more highly trusted will receive more links from external websites. PageRank Defined – Google’s Link Authority Algorithmįor the same reason, if you’re engaged in high-quality link-building activities, your link portfolio as a whole should include a natural balance of generic, branded, keyword match, and naked URL anchor text. Let’s take a moment to talk about PageRank. Therefore, those links carry less weight in PageRank. Link farms, private blog networks, and spammy directories are created solely to offer bulk backlinks without regard to their quality. By definition, a unique link is harder to earn (and more valuable) because not everybody gets one. So, what does “natural” look like? UniqueĪ backlink from a site with a handful of outbound links is more natural than one from a site that indiscriminately doles out hundreds of links to other websites. Whether you acquired the link through outreach efforts or used link building services to place links on external websites, if your backlinks exhibit “natural” characteristics, they’re likely to carry more weight in your search ranking. Generally, when people use the term “natural,” they’re referring to an editorially placed link you earn by publishing high-quality content on your website. Let’s drill down into the details of how to distinguish good backlinks from bad links. These inbound links express confidence in the value of your content and signal to search engines that your page contains valuable information and should be ranked accordingly in search results.Īssessing what makes a high-quality backlink is an essential part of building a valuable portfolio of backlinks that helps establish your website as authoritative in its own right.
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